Results Lie in Nurture Not Numbers

In this IBM (ibm.com) commercial, the corporation spoofs all the hubub about numbers of friends being touted on Facebook, Linked In, Twitter, etc.

Watch it now:

YouTube - Broadcast Yourself.

The point? All the friends and connections are valueless unless the relationships are nurtured.

In the age of Web 2.0 many need guidance and coaching in how to nurture the relationships once the connections are made. There are hundreds of groups on Linked In. What are they doing in these groups? What benefits are being derived?

Facebook makes connecting fun and social. People can stay in touch and on top of friends activities. But on professional sites, results need to be generated for interest to be maintained.

If you want to achieve results from your surfing on Linked In or other business sites, you will need to make an effort to nurture the relationship, on the web, or on the ground.