VNUNET.com, an IT site devoted to all the latest news regarding technology, posted an article on socianetworking.
http://www.vnunet.com/vnunet/news/2220679/social-networking-sites-making
The headline read:
Social networking revenues disappoint
Niche is the way forward, say analysts
Written by Robert Jaques
vnunet.com, 03 Jul 2008
And Jill Meyers, of In-Stat says:
Development of niche social networking sites is an essential piece of the monetisation puzzle
Successful marketers have long understood that targeting one's marketing efforts to a distinct population or populations increase the marketing effort's ROI. Why would socianetworking be any different?
The primary reason so many socianetworking sites are cropping up hoping for big $ in ads is one based in greed not in rationale. Huge hordes of friends, visitors, and eyeballs encourages advertisers to plunk down dollars in the hopes of more customers. In fact, a targeted niche approach is what's missing. It's no wonder there is disappointment about ad revenue ROI on these sites.
We've heard it before, but site launchers seem to have forgotten: Quantity without quality is a poor strategy.
About Me
- Nancy Fox
- is the Connector Coach, and founder of HubSTREET.com, an online and on-the-ground community bringing targeted professionals together. (www.hubstreet.com, www.bizdevsuccess.com)
My Blog List
Blog Archive
1 comments:
There are now thousands of social networks that cater to a whole variety of subjects. These smaller, focused sites allow users to connect with like-minded people and give advertisers targeted demographics. Niche social networks are also good for marketers who have a product or service they want to promote that relates to a particular interest. A good place to find such sites is this search engine for social networks.
Post a Comment