Socianetworks: Innies and Outies

I met someone last night whose specialty is helping companies build social networks that connect them with their customers. Interesting approach. Now companies become part of the same community as their customers. Why would they invest time and money to do this? To bond and gain the most important piece in the marketing puzzle: information directly from their consituency. They get to be inside the hearts and minds of those they wish to serve. It is no longer a them and us world. We are all one community. Should be fascinating to see this next generation of socianetworks.

Here's the social network news of the day:

Mobile Marketing Forum Day Two- Mobile Social Networking:A ...By adam What is the future for mobile social networking? Is it the ‘holy grail’ for mobile advertising? What are the opportunities for marketers? For content providers? What are the challenges across carriers/devices - ondeck v offdeck? ...A Media Circus - http://amediacirc.us

Social networking sites don't deepen friendshipsBy Anthony(Anthony) Social networking sites like Facebook and MySpace do not help you make more genuine close friends, according to a survey by researchers who studied how the websites are changing the nature of friendship networks. ...Crafting Gentleness - http://craftinggentleness.blogspot.com/